Order Now & Save Up To 40% 

6 Reasons Why 60+ Women Threw Out Their Cheap Mascaras and Switched to This...

By Ruth Smith
Last Updated Mar 18, 2024

Summary: When I first tried this mascara, I had my doubts as always. But after using it for three weeks, I'm sold! It's truly designed for those in their 60s and beyond. It effortlessly adds length and separates even my thin and sparse lashes. Here are my six reasons why I recommend switching to this mascara from your old one, no matter what you're currently using!

1. Clump-free application with each lash separated

Often, with other mascaras, they'd clump up, which was a real hassle. But this mascara is magic!. No clumps when applying and each of my lashes stays separate. Even when I'm in a rush and applying makeup while sitting in the car. 

2. Delicate brush to pick up the tiniest lashes

Yes, this brush looks strange. But only until you use it. Its shape allows it to pick up even my shortest lashes. With other mascaras, I had to use bulky brushes several times for this.

3. No smudges even while wearing glasses

It's absolutely true - this mascara doesn't smudge, so I never worry about raccoon eyes. It stays in place all day. Even while wearing glasses, my lashes don't smudge at all.

4. Gentle on sensitive eyes

As someone with sensitive eyes, I'm thrilled with Vitae Charm mascara. It's gentle and water-based, perfect for my delicate eyes. Plus, knowing it's made with safe, hypoallergenic ingredients gives me peace of mind.

5. Easily removed with warm water

Aslo I love the fact that this mascara is easily removed JUST by warm water. Which saves my lashes from hars rubbing and pulling off. 

6. Designed with watery eyes in mind

It stays put, even when my eyes water. Whether it's raining or I'm feeling emotional, I'm confident my mascara won't budge. My old mascaras would always run in those situations.

Olivia A.

Verified Buyer

"What I can say is that I tried the mascara already and that's why I bought two more now. It's a great brush for (like me) older people who have lost some eyelashes over the years. I have never before found a brush that fits me so well. With larger brushes, it becomes too sticky when the lashes are shorter and fewer."

Victoria L.

Verified Buyer

"I have now tried the mascara. Mascara didn't stick and stayed on after several hours. Thank you for replacing the incorrect one. It's impressive that you acknowledged the error in the product, a big plus and I spread good advertising about you👍 Good luck in the future."

Lauren D.

Verified Buyer

"The best mascara I've had. Meets what I want from a mascara, lengthens the lashes, just the right color. At this stage of life, I don't want thick, full black lashes. Perfect for me."

Taylor G.

Verified Buyer

"I have tried the mascara now, easy to apply with the nice little brush.It's good that you can wash off the mascara with only lukewarm water. The lashes become smooth and fine. So far really satisfied."

The Vitae Charm logo, designs, and everything in between are off-limits. We hold the full rights to our stuff.

Privacy policy  |  Terms & Conditions  |  Shipping  |  Returns and Refunds