Vitae Charm · Creator Guide
Read this before you shoot to sell up to 2.3x more with each submission.
We expect 3 different videos from you
Every submission must be three different takes — not the same clip three times. Change at least one of these across them (your call which; mixing a couple is even better):
🎬
Hook
A new opening — including changing the spoken hook line.
📍
Location
Film the same idea in a different spot.
👗
Clothing
Switch the outfit between takes.
💡
Lighting
Different light / time of day changes the whole feel.
Here’s how that can look with our videos 👇
Variation 1
Variation 2
Variation 3
What a high-performing shot looks like 🎬
Build these into your frames to give every video the best chance to win. Hit as many as you can.
1The look
Go sleeveless, keep makeup natural and minimal. If you show legs, wear shorts — more skin on show, better.
2Apply it on camera
Put the product on your body in frame and show the before → after. Light it so the skin visibly catches the light and glows naturally once the oil is on. That contrast is the moment.
3Reveal the product late
It doesn’t need to be in your hand in the first seconds. Bring it in only after your intro story — once you’ve told the problem you had and why you decided to try this one.
4No subtitles — a headline is fine
Please don’t burn subtitles into the video. A short headline / text hook in the first few seconds is great — just not full captions running the whole way through.
The stories that become top-spending ads
These are the arcs that scale — nail them and there’s no ceiling on what you can earn. Work them in, in any order.
Open with something a little controversial
A polarizing first line stops the scroll — e.g. “My best friend will probably hate me for telling everyone this…” Make them need to know what comes next.
Name the struggle — go to the emotion
The feelings land hardest, not the facts. Think: too self-conscious to go out, hiding your arms under sleeves, never wearing a swimsuit, feeling embarrassed in front of your own husband.
What you already tried — name names
Be specific, not generic. Call out the actual products you use every day and admit, honestly, they never gave a lasting result. Lean on cost too — pricey treatments you can’t afford to repeat, or expensive creams that cost a fortune and barely work. Real, personal experience is what makes it trustworthy.
Be honest that you were skeptical
Admit you doubted it. Say what you used before — coconut oil, sweet almond oil — and that yes, it works… but only short-term, like any moisturizer. The crepey skin never actually went away. That honesty is what earns their trust.