
I love it. My lashes have never looked better.
I love using this Vitae Charm mascara because it makes my lashes look great. It has a very soft black color and also goes well with silver hair.
Let me add the second coat—and you can see how beautiful my eyes look now. Vitae Charm is super easy to apply—you can see that.
You ladies will love this mascara, I promise.
I have almost no eyelashes at all, and this mascara works.
Vitae Charm lasts throughout my workouts and is now my first choice for everyday eyelash makeup.
It has a very nice black color that suits any hair color, and I can easily apply several layers to build up my lashes.
Easy to remove with warm water, this Vitae Charm is my go-to product and I highly recommend it.
Moisturizing lashes and feels so light. How can you not love it?
What I like about this mascara is that it doesn't clump on my lashes, like so many mascaras do. And I notice that my lashes feel so light.
I love that it embraces my natural beauty and gives my lashes a nice, elegant look, rather than giving me an unrealistic look as if I were in my 20s or 30s.
It's water-based, so it moisturizes my lashes, and it's also vegan and environmentally conscious. How can you not love this?

Finally, a mascara for beauties over 40 and beyond! Mature beauties, rejoice!
Enhance your natural beauty. Receive compliments and care.
Vitae Charm is a pro-aging mascara designed to give your lashes an elegant lift and care by moisturizing and keeping them safe.
Say goodbye to worries about sparse eyelashes.

No smudging and no clumps

Immediate length and volume effect

Cruelty-free and vegan

Pro-age formula and special wand to pick up even the thinnest lashes
Based on years of research and practice in the art of makeup, our experts created a special Tubular-cover technology TM to cover each individual lash separately.
The wand has small bristles that pick up and coat even the smallest lashes, even on the lower eyelid.

Gentle on sensitive eyes
Vitae Charm mascara is water-based and uses safe, hypoallergenic ingredients that have been carefully selected with your comfort in mind.
There is no need to use harsh removers, soap, or rub your lashes thoroughly to remove our mascara. You only need to use warm water and several gentle strokes to keep you from losing lashes.

Designed with watery eyes in mind
Many beauty queens experience “watery eyes,” which is why we created our mascara with moisture in mind. Whether it's a rainy day, you're wearing a mask, or you need to cry, you can rest assured that your fluttery look will stay in place.
At the same time, we do not use waterproof hard formulas like most mascaras do. We use our own Tubular-cover technology TM, which is resistant to moisture but gentle and easy to remove with warm water.
What makes Vitae Charm Pro-age Mascara so special?
For adult beauties. Natural lengthening effect without flakes, with care.
Vitae Charm |
Others |
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| Designed for adult queens |
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| Tubular cover for no smudging |
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| Easy to remove with warm water |
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| Vegan and cruelty-free |
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| Resistant to rain and moisture |
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| Special brush for small lashes |
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