By Ruth Smith
Last Updated Mar 18, 2024
Summary: You know, us gals over 60 often gripe about our lashes not being what they once were. Blame it on genetics, hormones, or too much sun exposure. We've given loads of mascaras and serums a shot. But truth be told, most of them just don't cut it. But hey, there's this miracle stuff that's giving us back our lashes.
Big cosmetic companies are all about wrinkles, tight skin, and looking younger. But let's be real – when was the last time you saw them push for longer lashes aimed at us over 60? Our lashes always seem to get sidelined when it comes to looking and feeling good.
Cosmetic science mainly targets wrinkles, firm skin, and a youthful look. But big cosmetic companies hardly ever think about eyelashes. When did you last see a big ad for longer lashes aimed at women over 60? Beauty creams are everywhere, but our lashes often get ignored.
Only in 2023 did Cosmetic science release one of its first reports regarding eyelashes.
"And in their report, I saw shocking things. The features of mascara that were pushed on us all these years in advertisements - almost all of them are harmful to our eyelashes."
And of course, scientists have confirmed that products for our lashes should also be adapted for older women. Their formulas should exclude all toxic elements, and the base should be water-based or natural oil-based.
I happened to test such a product myself. There's a new product tailored for us 60+ ladies that tackles these concerns head-on.
When I first tried this mascara, I had my doubts as always. But after using it for three weeks, I'm sold! It's truly designed for those in their 60s and beyond. It effortlessly adds length and separates even my thin and sparse lashes.
Here are my six reasons why I recommend switching to this mascara from your old one, no matter what you're currently using!
Often, with other mascaras, they'd clump up, which was a real hassle. But this mascara is magic!. No clumps when applying and each of my lashes stays separate. Even when I'm in a rush and applying makeup while sitting in the car.
Yes, this brush looks strange. But only until you use it. Its shape allows it to pick up even my shortest lashes. With other mascaras, I had to use bulky brushes several times for this.
It's absolutely true - this mascara doesn't smudge, so I never worry about raccoon eyes. It stays in place all day. Even while wearing glasses, my lashes don't smudge at all.
As someone with sensitive eyes, I'm thrilled with Vitae Charm mascara. It's gentle and water-based, perfect for my delicate eyes. Plus, knowing it's made with safe, hypoallergenic ingredients gives me peace of mind.
Aslo I love the fact that this mascara is easily removed JUST by warm water. Which saves my lashes from hars rubbing and pulling off.
It stays put, even when my eyes water. Whether it's raining or I'm feeling emotional, I'm confident my mascara won't budge. My old mascaras would always run in those situations.
In conducting research, Vitae Charm surveyed thousands of women across the US to grasp their most pressing lash concerns. They pinpointed a significant gap in the market - specifically, a mascara tailored for women 60+.
Here's how Vitae Charm delivers maximum impact while nourishing your lashes for a perpetually youthful and stunning appearance:
Vitae Charm |
Other |
|
---|---|---|
Designed for grown queens | ||
Tubing technology for no smudges | ||
Easily removed with warm water | ||
Vegan and cruelty-free | ||
Standing rain and moisture | ||
Special wand for tiny lashes | ||
Olivia A.
Verified Buyer
"What I can say is that I tried the mascara already and that's why I bought two more now. It's a great brush for (like me) older people who have lost some eyelashes over the years. I have never before found a brush that fits me so well. With larger brushes, it becomes too sticky when the lashes are shorter and fewer."
Victoria L.
Verified Buyer
"I have now tried the mascara. Mascara didn't stick and stayed on after several hours. Thank you for replacing the incorrect one. It's impressive that you acknowledged the error in the product, a big plus and I spread good advertising about you👍 Good luck in the future."
Lauren D.
Verified Buyer
"The best mascara I've had. Meets what I want from a mascara, lengthens the lashes, just the right color. At this stage of life, I don't want thick, full black lashes. Perfect for me."
Now, of course, nobody can claim that Vitae Charm is the only effective mascara on the market. There are some well-known brands out there that offer similar benefits and are also a great choice for women 60+. Unfortunately, most of these mascaras cost upwards of $70, which for many women, isn't affordable.
Surprisingly, Vitae Charm offers their mascara at a very reasonable $30, and they even include free delivery for orders over $50. Plus, it's completely risk-free with a 100% money-back guarantee if you're not satisfied.
Don't miss out on your chance to grab the Vitae Charm Mascara for $30 today >>>
This is a common approach for emerging D2C (direct-to-consumer) brands aiming to stand out and provide their top-notch products to American consumers at a fraction of the price.
Vitae Charm doesn't allocate hefty sums to pay CEOs or invest in expensive Super Bowl ads; they rely on grassroots recommendations from regular Americans.
Moreover, their mission isn't solely profit-driven; they're genuinely dedicated to enhancing the lives of women over 60. They consistently donate a significant portion of their earnings to charities supporting breast cancer and other pro-women initiatives.
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